Cinemeet
Cinemeet is an app that allows people to watch movies “together” online — even if they’re on the other side of the world, in their own rooms.
I was brought on to come up with the tagline, re-write the website, and craft their pitch deck. I stayed on to write UX copy, blogs, and more.
Looking at Cinemeet’s UX writing now, some of the buttons could use some work.
Buttons are extremely important. In fact, buttons are where a user’s thinking turns into an action. Nothing produces better buttons than A/B testing. However, there are some general rules to follow for better-converting buttons.
The biggest thing that most companies get wrong? Emphasize what user’s get, rather than what they have to do to get it. In other words, focus on value instead of action. Instead of having a button say “Download the guide,” it should say “Get the guide.” Get it?
Great. Take a look at how I’d change the button below:
Better Buttons = More Conversions
Instead of “Download Cinemeet,” which emphasizes what the user has to do, I’d change to “Get connected”
By emphasizing value over action, conversions can jump by up to 40%!
When it comes to buttons, Value + Relevance = Conversions
