Ygrene provides long-term, fixed rate financing for clean energy upgrades to residential and commercial property owners — which is already a mouthful.
So, what’s the best way to simply introduce and then sell a new and relatively complicated service?
This is the central challenge with Ygrene — and it’s a problem I was hired to solve. As a writer, I take pride in turning complex ideas into easily-digested messaging. And I absolutely loved solving that puzzle with this company.
Still, some of Ygrene’s UX writing could use an update.
For example, let’s take a look at the Contact Form below. Despite the fact that many companies ignore it, the Contact page is one of the most important pages on a website. After all, isn’t a website’s ultimate purpose to get people to contact them? A great Contact page acts like great customer service. Users — who are either potential customers or existing ones — go the page when they have important questions. So, how do you treat them? The Contact page should be warm, inviting, and above all, useful.
If you want to write a great Contact page, you need to put yourself in your user’s shoes. What specific reasons would compel them to visit the page? What questions might they have? And how can you help them get what they’re looking? Look below to see some changes I would make.
Contact Page - UX WRITING EDITS
Under “Contact Customer Service,” there should be a line that injects your company’s tone and voice, as well as a nod to what your users want to achieve in their relationship to you. “Have a question about how Ygrene works, inquiries on a specific project, or generally want to say hi? We’re here to help.”
Because Ygrene is such a technical service with multiple types of customers (contractors, home owners, business owners), it would make sense to have separate links for each group.
Once again, because Ygrene is a complicated service, a link to an FAQ page or help center would be great here, too. To make sure that users don’t feel like you’re trying to stop them from contacting you, always mention that you’d love to hear from them — but that an FAQ might be the fastest way to get help.
Writing for Ygrene
